Tours in Taroudant

Taroudant, often called “Little Marrakech,” is a charming town in the Souss Valley. Unlike its larger counterpart, Taroudant is less crowded and offers a more intimate glimpse into Moroccan life. Enclosed by well-preserved red adobe walls, the town is renowned for its lively markets, historic architecture, and laid-back ambiance.

A free guided tour of Taroudant begins at the city’s impressive gates, which lead into the medina. The medina is a vibrant hub of activity with souks selling spices, textiles, jewelry, and pottery. The Berber influence is strong here, and you’ll find traditional crafts that reflect the region’s rich cultural heritage. In contrast to the bustling markets, walking along the town walls provides tranquil views of the surrounding countryside and the snow-capped peaks of the High Atlas Mountains.