FreeTour Press Center

FreeTour Press Center

FreeTour Press Center is the leading online booking platform for free tours and activities around the world. Powered by an international team of travel experts, our mission is to make real local culture and authentic, quality experiences easily accessible for more travellers - including walking tours by local guides, food and beverage tours, tickets to the most iconic attractions, adventure offerings and many other free and budget things to do in 121 countries.

If you're a member of the media and would like to request more information or set up an interview, please contact our PR team at [email protected]

FreeTour Experts
Head of Marketing

As the Head of Marketing at, Alexandra holds a key role in developing and executing marketing strategies to promote the company's services and attract customers. Her tasks and goals as a marketing specialist revolve around enhancing brand visibility, driving user engagement, and ultimately increasing traffic, conversions and revenue. Here are some of the responsibilities Alexandra has:

Strategic Planning: Alexandra is responsible for developing a comprehensive marketing strategy aligned with's overall business objectives. This involves identifying target markets, defining value propositions, and establishing clear marketing goals.

Analytics and Reporting: Alexandra regularly monitors and analyzes marketing performance metrics using tools like Google Analytics. She prepares reports and presentations to provide insights on the effectiveness of marketing campaigns, identify areas for improvement, and inform decision-making.

User Acquisition: Alexandra's goal is to attract new users to She identifies and implements various user acquisition strategies, including partnerships with travel agencies, influencers, and affiliate programs. She may also explore paid advertising campaigns and referral programs to drive traffic to the website.

Digital Marketing: Alexandra focuses on leveraging digital channels to maximize's online presence. She develops and implements strategies for search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.

Content Strategy: Alexandra works on developing a content strategy that positions as an authority in the travel industry. She collaborates with content creators, copywriters, and designers to create engaging and informative content such as blog posts, videos, guides, and infographics.

Brand Management: Alexandra oversees the management and development of's brand identity. She ensures consistent brand messaging across various channels, including website, social media, advertising campaigns, and offline marketing materials.

Team Management: As the Head of Marketing, Alexandra leads a team of marketing professionals. She is responsible for hiring and training team members, assigning tasks, setting goals, and fostering a collaborative and productive work environment.

Overall, Alexandra's tasks and goals revolve around promoting's brand, attracting and engaging users, and driving conversions through effective marketing strategies and tactics.

Head of sales

Ignacio Merino, Head of Sales at, is a critical leadership position responsible for driving revenue growth through strategic sales initiatives. He oversees the entire sales team and plays a key role in defining and executing the company's sales strategy.

Key Responsibilities:

Sales Strategy Development: Ignacio is responsible for developing a comprehensive sales strategy in line with the company's business objectives. This includes market analysis, customer segmentation and product positioning.

Revenue Generation: Ignacio is responsible for meeting or exceeding the revenue targets set by the company. They work closely with the marketing department to convert leads into customers and explore new revenue streams.

Customer Relationship Management: Ignacio builds and maintains strong relationships with key customers and partners. This includes understanding customer needs, ensuring high levels of customer satisfaction, and identifying upsell and cross-sell opportunities.

Sales Process Optimization: Ignacio continually evaluates and improves the sales process to maximize efficiency and effectiveness.

Market Expansion: Ignacio identifies and realizes opportunities for market expansion both domestically and internationally. This may include expanding into new geographies or verticals.

Forecasting and Reporting: Ignacio regularly prepares forecasts and reports for company management detailing progress against objectives, market trends and potential areas for improvement.

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