FreeTour Press Center

FreeTour Press Center

FreeTour Press Center is the leading online booking platform for free tours and activities around the world. Powered by an international team of travel experts, our mission is to make real local culture and authentic, quality experiences easily accessible for more travellers - including walking tours by local guides, food and beverage tours, tickets to the most iconic attractions, adventure offerings and many other free and budget things to do in 121 countries.

If you're a member of the media and would like to request more information or set up an interview, please contact our PR team at [email protected]

FreeTour Experts
Head of Marketing

As the Head of Marketing at, Alexandra holds a key role in developing and executing marketing strategies to promote the company's services and attract customers. Her tasks and goals as a marketing specialist revolve around enhancing brand visibility, driving user engagement, and ultimately increasing traffic, conversions and revenue. Here are some of the responsibilities Alexandra has:

Strategic Planning: Alexandra is responsible for developing a comprehensive marketing strategy aligned with's overall business objectives. This involves identifying target markets, defining value propositions, and establishing clear marketing goals.

Analytics and Reporting: Alexandra regularly monitors and analyzes marketing performance metrics using tools like Google Analytics. She prepares reports and presentations to provide insights on the effectiveness of marketing campaigns, identify areas for improvement, and inform decision-making.

User Acquisition: Alexandra's goal is to attract new users to She identifies and implements various user acquisition strategies, including partnerships with travel agencies, influencers, and affiliate programs. She may also explore paid advertising campaigns and referral programs to drive traffic to the website.

Digital Marketing: Alexandra focuses on leveraging digital channels to maximize's online presence. She develops and implements strategies for search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.

Content Strategy: Alexandra works on developing a content strategy that positions as an authority in the travel industry. She collaborates with content creators, copywriters, and designers to create engaging and informative content such as blog posts, videos, guides, and infographics.

Brand Management: Alexandra oversees the management and development of's brand identity. She ensures consistent brand messaging across various channels, including website, social media, advertising campaigns, and offline marketing materials.

Team Management: As the Head of Marketing, Alexandra leads a team of marketing professionals. She is responsible for hiring and training team members, assigning tasks, setting goals, and fostering a collaborative and productive work environment.

Overall, Alexandra's tasks and goals revolve around promoting's brand, attracting and engaging users, and driving conversions through effective marketing strategies and tactics.

Head of Experiences

As the Head of Experiences of, Alina has a crucial role in attracting new tour providers and developing tourism destinations within the niche of free tours. Her tasks and goals as a specialist include:

Tour Provider Acquisition: Alina's primary responsibility is to identify and attract new, interesting tour providers to the platform. She researches potential providers, evaluates their offerings, and reaches out to them to discuss collaboration opportunities. Alina focuses on building a diverse portfolio of high-quality tour providers that offer unique and engaging experiences to the platform's users.

Relationship Management: Once tour providers join the platform, Alina maintains ongoing relationships with them. She ensures that the providers have all the necessary resources and support to deliver exceptional experiences to tourists. Alina acts as a point of contact for any queries, concerns, or feedback from the tour providers and addresses their needs promptly.

Quality Control: Alina plays a vital role in maintaining the quality standards of the tours offered on She may conduct regular audits or evaluations to assess the quality of the tours and provide feedback to the providers for improvement.

Destination Development: Alina works on identifying and developing new tourism destinations for free tours. She researches potential locations, analyzes their touristic potential, and assesses the feasibility of offering free tours in those areas.

Innovation and Differentiation: Alina continuously seeks opportunities for innovation and differentiation in the free tour market. She stays updated with the latest trends, customer preferences, and industry developments to identify new ways to enhance the user experience on Alina may propose new features to differentiate the platform from competitors and offer a compelling value proposition to both tour providers and tourists.

Marketing and Promotion: Alina collaborates with the marketing team to promote and its offerings. She provides input and insights to develop marketing campaigns targeting both tour providers and potential tourists.

Overall, Alina's tasks and goals revolve around attracting high-quality tour providers, maintaining strong relationships with them, ensuring quality control, developing new tourism destinations, fostering innovation, and promoting to establish it as a leading platform for free tours.

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