FreeTour Press Center
FreeTour Press Center
FREETOUR.com is the leading online booking platform for free tours and activities around the world. Powered by an international team of travel experts, our mission is to make real local culture and authentic, quality experiences easily accessible for more travellers - including walking tours by local guides, food and beverage tours, tickets to the most iconic attractions, adventure offerings and many other free and budget things to do in 121 countries.
If you're a member of the media and would like to request more information or set up an interview, please contact our PR team at [email protected]
Ignacio Merino is the CEO of FREETOUR.com, leading the company’s overall vision, strategic direction, and global operations. With a strong background in sales and leadership, Ignacio now oversees all departments, ensuring the company continues to grow sustainably while staying true to its mission of making travel more accessible.
Key Responsibilities:
Strategic Leadership: Ignacio defines and drives the company’s long-term strategy, aligning all teams toward common goals. He ensures FREETOUR.com remains a leader in the travel industry through innovation and user-centric solutions.
Company Growth: He is responsible for identifying new growth opportunities, expanding the platform’s reach to new markets, and fostering strategic partnerships.
Cross-Departmental Oversight: Ignacio works closely with the executive team to coordinate initiatives across marketing, product development, technology, and operations.
Team Empowerment: As CEO, he cultivates a strong company culture, inspires leadership across all levels, and ensures the team has the tools and direction needed for success.
Stakeholder Communication: Ignacio maintains transparent communication with stakeholders, investors, and partners, providing regular insights into company performance and market positioning.
Innovation & Vision: He keeps FREETOUR.com at the forefront of the industry by championing digital transformation, user experience improvements, and scalable solutions for tour providers and travelers alike.
As the Head of Marketing at Freetour.com, Alexandra holds a key role in developing and executing marketing strategies to promote the company's services and attract customers. Her tasks and goals as a marketing specialist revolve around enhancing brand visibility, driving user engagement, and ultimately increasing traffic, conversions and revenue. Here are some of the responsibilities Alexandra has:
Strategic Planning: Alexandra is responsible for developing a comprehensive marketing strategy aligned with Freetour.com's overall business objectives. This involves identifying target markets, defining value propositions, and establishing clear marketing goals.
Analytics and Reporting: Alexandra regularly monitors and analyzes marketing performance metrics using tools like Google Analytics. She prepares reports and presentations to provide insights on the effectiveness of marketing campaigns, identify areas for improvement, and inform decision-making.
User Acquisition: Alexandra's goal is to attract new users to Freetour.com. She identifies and implements various user acquisition strategies, including partnerships with travel agencies, influencers, and affiliate programs. She may also explore paid advertising campaigns and referral programs to drive traffic to the website.
Digital Marketing: Alexandra focuses on leveraging digital channels to maximize Freetour.com's online presence. She develops and implements strategies for search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.
Content Strategy: Alexandra works on developing a content strategy that positions Freetour.com as an authority in the travel industry. She collaborates with content creators, copywriters, and designers to create engaging and informative content such as blog posts, videos, guides, and infographics.
Brand Management: Alexandra oversees the management and development of Freetour.com's brand identity. She ensures consistent brand messaging across various channels, including website, social media, advertising campaigns, and offline marketing materials.
Team Management: As the Head of Marketing, Alexandra leads a team of marketing professionals. She is responsible for hiring and training team members, assigning tasks, setting goals, and fostering a collaborative and productive work environment.
Overall, Alexandra's tasks and goals revolve around promoting Freetour.com's brand, attracting and engaging users, and driving conversions through effective marketing strategies and tactics.
At Freetour.com, Iryna is responsible for defining and executing the platform’s product vision to ensure an exceptional experience for both travelers and tour providers. With a strong focus on identifying opportunities for growth, optimizing user flows, and enhancing the digital experience, Iryna ensures that the product roadmap aligns with both business goals and user needs.
Product Strategy: Iryna defines and communicates the long-term product vision aligned with Freetour.com’s mission. This includes identifying opportunities for innovation, improving user engagement, and delivering value to all platform stakeholders.
Cross-Functional Collaboration: Iryna acts as a central point of coordination across teams, working closely with design, development, marketing, and support to bring new features and improvements from concept to launch.
Prioritization & Roadmapping: Iryna owns the product roadmap and prioritization process, balancing business goals, technical feasibility, and user impact. This includes gathering and analyzing data, defining product requirements, and managing development timelines.
Platform Optimization: Iryna continuously refines how users interact with the platform—simplifying booking flows, addressing pain points, and improving provider tools across both the website and mobile app.
