About FREETOUR.com
About FREETOUR.com
FREETOUR.com helps travelers find memorable ways to experience a destination — from free walking tours and local guided experiences to attraction tickets, activities, and much more.
One place to discover more of what a city has to offer.
- Free Tours & Local Experiences
- Attraction Tickets & Activities
- Global Choice
Our Story
FREETOUR.com started in 2014 with a simple idea: discovering a city should be about more than ticking landmarks off a list. We wanted to make it easier for travellers to experience places through local knowledge, stories and culture — without making great travel experiences unnecessarily expensive.
What began with a small international team has grown into a global travel marketplace connecting travellers with local guides and tour providers across 145+ countries. Today, FREETOUR.com helps people discover walking tours, food experiences, attraction tickets and many other ways to explore a destination.
Why Travelers Choose Us
Top-Rated Local Experiences
Discover tours from local guides and providers, with traveler ratings and reviews helping you choose the right experience.
Fair Pricing Format
Free tours work on a pay-what-you-feel basis. Join the experience first, then decide what it was worth and pay the guide directly after the tour.
Global Choice
From major capitals to lesser-known destinations, discover walking tours, food experiences, attraction tickets, activities and more across 145+ countries.
By the Numbers
People Behind FREETOUR.com
Meet some of the people helping shape FREETOUR.com. Our team works across different countries, while FREETOUR.com is headquartered in Zug, Switzerland.
Ignacio Merino
Chief Executive OfficerStrategy, global operations & travel marketplace growth
Alexandra Dubakova
Chief Marketing OfficerTravel trends, digital marketing & international growth
Irina Neiman
Head of ProductTravel product, online marketplaces & user experience
Olga Volynets
Chief Financial Officer (CFO)Financial strategy, planning & business operations
Elias Hormazabal
Head of Support & OperationsCustomer support, service operations & traveler experience
Oleksandr Savkiv
Development Team LeadSoftware development, engineering coordination & technical delivery
Recognition
In 2026, FREETOUR.com celebrates the 10th edition of the annual FREETOUR Awards, recognising outstanding free tours, tour companies and guides around the world.
Explore FREETOUR Awards
